Institutions That Project Their Identity Into The Built Environment
10:00 - 12:00
Brand definition, brand awareness, brand projection. How can a building embody and project the identity and values of an institution? How can we make sure that our buildings ‘say’ what we want people to ‘hear’ or ‘feel’? What do our building say about who we are? And how does this affect the viability, sustainability and impact of our institutions? Of our creative output?